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Still, some LGBTQ leaders have accused brands of pushing “pinkwashed” products-essentially using Pride as a marketing tool and profiting off the community without giving anything back.
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But how relevant is Pride merch in a year that found us all struggling to celebrate?īrands working with the LGBTQ community isn’t new: H&M has been a longtime collaborator with LGBTQ actors and activists, and their “ Beyond the rainbow” initiative will donate funds to the UN Free & Equal campaign, a global fight for equality led by United Nations Human Rights. Within the past few years, several brands have launched “Pride-themed” collaborations and merchandise. I mean, are we really comparing ordering a burger to having the right to get married? Love you, Dima and Alvar, but this makes literally zero sense.If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.Ĭovid-19 may have cancelled parades and parties in 2020, but Pride Month, as a summer-long celebration of diversity, acceptance and love, will continue on this year-though not without controversy. “Together with Dima and Alvar, we would now like to show that every person should have the opportunity to freely decide. “Guests are free to choose how they enjoy their Whopper in any country– whether with onions or an extra portion of cheese, the choice is theirs,” said Klaus Schmäing, director of marketing at Burger King Deutschland. But it is the tie in to Burger King’s long-running tagline, “Have it your way,” where is gets super cringe. They were then given to a gay couple, Dima and Alvar, so they could get married. To celebrate Pride month, Burger King made a “ Whopper Diamond,” aka jewels crafted from the ashes of its Whopper Burger. Not strictly speaking a pride product, but we're heading over to Germany for more corporate Pride faux-pas. Just a thought, eh? 2) Listerine Mouthwash And others, like writer Owen Jones, suggested they could better help their LGBTQ employees by paying the living wage and halting opening stores in countries where homosexuality is illegal, like Saudi Arabia. M&S, which made over £84.6 million in profit (pre-tax) last year according to its annual report, launched there LGBT sandwich and donated £10,000 to the Albert Kennedy Trust and a further £1,000 to another charity called BeLong to Youth Service in Ireland but many questioned why all the profits of the sandwich (which cost £4.50) were not offered to charity. Donating £10,000 to the national LGBTQ+ youth homelessness charity, and €1000 to in Ireland, M&S is proud to celebrate pride month.īecause nothing screams Pride like a dead pig sandwich, right? Imagine being a fly on the wall at the marketing meeting when they had the eureka moment for this one. Featuring a delicious combination of lettuce, guacamole, bacon and tomato – our LGBT sandwich is the perfect lunchtime treat.
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Pride month is in full swing and we’re celebrating with our tasty twist on the classic BLT. There is also evidence that some of the companies pay lip-service to LGBTQ rights during Pride month but conveniently seem to forget about them for the other 11 months of the year, what is commonly known as 'pink-washing'. After all, the events are supposed to be about community, not profit. While companies creating Pride products arguably helps representation and awareness, the fact that companies are profiting off the event feels like it is cheapening, or lessening, the spirit of the event. The roots of Gay Pride are in protest and overcoming oppression. So why are so many brands suddenly slapping rainbows on everything like they’re going out of fashion? And why is it bad? Re-doing your logo in a rainbow and ‘dOnAtInG a PoRTiOn Of pRoCeEds’ is not enough!!!!(possibly not even happening with this brand!?)) I wish brands would realize how embarrassing this kind of shit is ??♀️ representation matters, of course, and corporate pride / rainbow capitalism might be hideous but at least queer people are getting know there are well intentioned people behind many of these campaigns but.just no. No matter where you stand on corporate brand-pride tie ins it’s hard not to feel this years 2019 pride collection of mouthwash, t-shirts (socks shoes jumpers glasses hats ) banks and sandwiches has felt especially icky. the bare minimum approach here makes me laugh. My manager has been getting requests like this every day, I’m guessing it was emailed out to a bunch of people, no details on what this amazing pride collection is or what this big famous brand with lots of money plan to do with any ‘proceeds’.